AB InBev Efes (BUD producer) marketing director Konstantin Tamirov has commented the situation:
“We are experiencing increased beer demand in Russia, which we expected and had planned for given the energy and excitement of FIFA World Cup. While we have heard reports of some restaurants and bars in Russia experiencing supply and delivery disruptions, we are fully operational and delivering in full capacity to our partners so the millions of football fans in Russia can continue to enjoy Bud and our other brands responsibly during the World Cup.”