Reports of at least three deaths and hundreds of arrests of gay men in Chechnya have shocked the world. Those well versed in the tyranny of Ramzan Kadyrov’s rule were perhaps less surprised.

With the Kremlin’s blessing, Kadyrov has run Chechnya as a personal fiefdom for over a decade. In that time, he has installed a regime of fear, punishing anyone with different views or lifestyles. Chechnya today is the most lawless subject of the Russian Federation.

That doesn’t mean that the Kremlin has no leverage over what goes on there. Indeed, all it would take to end this anti-gay purge is for Putin to tell Kadyrov: “This has to stop.”

The official reaction from Moscow has been contradictory.

The first signals coming out of the Kremlin were positive. Putin’s spokesman Peskov basically said: “We don’t know much about what is going on here, but law enforcement agencies will look into it.” But then he said something very peculiar: Those who claimed they were abused by Chechen officials “should file official complaints.” It was hard not to conclude he had presented authorities with a convenient loophole.

But then, yesterday, Putin met with Kadyrov, where the issue was at least discussed. This in itself is a breakthrough.

Homophobia is extreme and rampant in Chechnya, and LGBT people have faced prosecutions and blackmail for a long time. We know of some cases where gay men have been hunted down by police officials, who have then demanded regular payoffs, lest they tell their families.

But an organized campaign on this scale is unprecedented, and clearly sanctioned by top Chechen leadership. We know the campaign began towards the end of February. It lasted several weeks, before stopping. Then, by mid-March, it picked up again.

It isn’t clear why it began. We could speculate it was designed among other things to consolidate Kadyrov’s support base. There are signs of dissatisfaction in the Kremlin, and the number of insurgent attacks is on the rise. Kadyrov is possibly not as secure in his power as he was a few years ago and is now taking desperate measures to reassert himself.

But the methods Chechen authorities are using are not new at all. They are the same tricks the regime has employed against critics, Salafi Muslims, drug users and suspected jihadist sympathizers.