16.06.2017
from 24 December 2015 to 2 July 2017 Peter and Paul Fortress, Engineer’s House
Commercial advertisement has always been an inevitable part of city life, but in the mid-19th century, it took on a new meaning, becoming one of the spheres of artistic creativity and inspiring many renowned artists and journalists. Development of this sphere was interfered with the break of WWI, revolution of 1917 and period of war communism. The art of advertising was revived in 1920s under the NEP and continued to advance in 1930-1980s, despite the lack of free trade.
The exhibition shows advertising from two points of view: as a historical and art phenomenon, and as a social phenomenon. It features commercial advertisements of pre-revolution and soviet period, including a unique collection of wood and metal St Petersburg shop signs of the late 19th – early 20th century, packages by Russian and foreign companies, designs for shop windows by Vsevolod Sulimo-Samuilo and packaging designs by Tatiana Glebova.
Admission fee: adults – 150 rubles; students – 100 rubles
